Welcome to he.
At he., we’re done playing it safe.
Self-care isn’t soft—it’s a power move.
We built he. for men who show up fresh, stay tight, taste better, and f*ck harder—with no shame and no apologies.
Tired of watered-down brands and weak formulas? So were we.
That’s why we created clean, plant-powered products that actually work—boosting your flavor, tightening your grip, keeping your body ready for whatever (and whoever) you want.
he. was founded by a business professional who grew up clean, lived loud, and knew damn well the world needed better intimate wellness for men.
This isn’t just about hygiene.
It’s about taking control of your body, your confidence, and your pleasure—and never letting anyone tell you to tone it down.
Why he.?
✔ Real Ingredients. Real Results. – Plant-powered, clinically studied, and made to keep you winning—on your terms.
✔ Confidence You Can Taste and Feel. – Smell better. Taste better. Perform harder.
✔ No Filters. No Bullsh*t. – Just bold, body-positive products made for every shade, every shape, and every experience.
✔ Built for Men Who Own It. – Whether you’re the main event or the grand finale, we make sure you’re unforgettable.
At he., we don’t just sell self-care.
We sell confidence you can f*ck with.
Ready to step up?
Good. We were waiting for you.